Posts Tagged ‘women’
marketing to women
marketing to women
Marketing to Women: What you Desperately Need to Know to Reach & Engage Women as Consumers
Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are multi-taskers and jugglers trying to stay in control while working hard at many different things in their life.
As amarketer, you must first understand women as consumers. You must know why health and wellness is important to them in their multi-dimensional roles as consumers, caregivers, career women and community leaders. Gone are the days when most women were stay at home moms or at least similar in their life paths and stages. Today’s women are interested in health for a variety of reasons that relate to their multi-dimensional lives.
Here Are My Top 4 Essential Strategies to Reaching and Engaging Women as Consumers:
1. Involve women in “co-parenting” or creating your messages with you.
Informal, interactive research providing springboards for spontaneity helps create a more transparent, empowering and compelling messages your audience (women) wants to hear and trust. This is one of the most intuitive, and most effective marketing to women strategies. Remember, women love to share ideas, spontaneous feelings, dreams, fears an most of all information. Today’s women are seeking information and readily sharing what they have read in health or self-help books, women’s magazines and on the Internet.
To create a dynamic exchange of information and ideas and to maximize spontaneity, host these natural “gatherings” in settings such as coffee lounges, spas and wellness centers, living rooms and restaurants. You may even want to create a mini “TV talk show” and discover salient issues that can propel your marketing efforts and build your business.
2. Position your message in a woman’s “peripheral vision.”
Neither a full frontal attack nor splashy, expensive product or service-focused advertising will capture a woman’s attention and loyalty. Marketing to women successfully requires a careful consideration of their beliefs and values. This includes:
· Identifying creative approaches to connecting with the social and community causes that are important to women
· Aligning your brand’s essence and key messages to those social and community causes
· Reinforcing the role of a total wellness and lifestyle solution, rather than a product-centric or service-centric brand approach
3. Target women in “life stages”, not “age stages”.
Identify the life stages, your targeted women prospects are living in today. For example, your targeted women prospects may be in their fitness phase, -- the phase that usually takes place early in a woman’s life when it’s all about her own healthy body. Your prospects could be in their “family-centric” stage, which normally ranges from the early 20’s to the 40’s, when family comes first and children are growing, or she could be in the discovery stage which is more about the woman refining and expressing who she is. Or, your targeted women prospects may be a seasoned woman who is experiencing a surge in vitality in her love and sex life after 50.
4. Think mother-daughter bonding.
Strong intergenerational influences can be found between women and their daughters, and between women and their mothers. Information and advice, especially related to healthcare, is solicited. It flows freely from one generation to another. Reinforcing this idea, Medelia Monitor Research recently revealed that 64 percent of women surveyed talk with their mothers on a daily or weekly basis. More than 41 percent say their moms are their best friends.
Final Marketing to Woman Thoughts: Spark Dialogue, Inspire Action & Profit from Women Consumers
Remember, women are newly empowered decision-makers, purchasers and influencers. You can leverage that empowerment to your advantage. Building a brand, enhancing an organization or company’s reputation, and building trust takes more than sending out controlled messages that speak to women in their multiple roles. Winning their minds and hearts means connecting with them and with their influencers. This will give you greater credibility, visibility and involvement in your targeted prospects’ lives. Whether you are providing products or services that help women at home, work or play, you will be able to break through the spin to build trust and profit greatly from women consumers, if you take my advice and connect to them at all levels.
About the Author
About the Author:
With an extensive background in healthcare
public relations, marketing, advertising and marketing to women,
communications expert Kelley Connors can help your company or organization connect to women and their influencers. If you’re a pharmaceutical company, women’s health and lifestyle businesses or health advocacy organization looking to secure market share and influence, go to http://www.womenshealthpr.com
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Marketing to Women: How to Increase Your Share of the World's Largest Market
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Marketing to Women
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Marketing to Women: the banks' most important customers.(Q&A)(Martha Barletta, author of "Marketing to Women: How to Understand, Reach and Increase Your ... An article from: Bank Marketing
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Marketing to Women Bigger Buyers Than All of Japan
Ok I am the first to admit I can get very confused on how women think, make decisions and end up purchasing one offer over another.
But, I realize how important it is that I learn (especially considering I live with 3 of them! My wife Kari, and my twin daughters Katrina and Hailey). It is become of utmost importance to me to figure out how they think, or resign myself permanently to living and working out of the garage.
And you should too man or woman you should start researching the how-to aspect of marketing to women.
Why?
According to the book I am reading right now entitled "Marketing to Women How to understand, reach and increase your share of the worlds largest market segment" by Martha Barletta.
Women make 85% of all buying decisions Women account for 70 percent of all new business startups
Specifics... Homes furnishings purchases 94% decided by women Vacations 92% Houses 91% Electronics 51% Cars purchase 60% and influence 90% Banking decisions 84% Health car 80%
I think you see the point here by far this is the worlds largest untapped market. And if you take the initiate to learn about this market you will be happily growing your business while others stand by and look confused on how you are doing it.
The American Womens market by themselves has more purchasing power than the entire Japanese market!
Do I have your attention yet?
Think about it. Most advertising, web sites, sales copy, sales trainers etc are focused on techniques that sell to men.
Very few... name some... train others on effective marketing and sales techniques to the womens market.
This is new to me too!
Living with 3 women, you would think I understand this market nope, I don't... but I want to learn.
Women have an entirely different way of making their purchasing decisions... how they read sales copy and advertising... and how they perceive companies and their positioning.
It is imperative that you learn this. Me as well.
I am not going to get into the details here... for that... go buy a book written by an expert in this field.... but here is a few examples
Women like to see lots of information (long copy sells... but most do it wrong to the womens market), want to build rapport first, make internal connections and hear stories that they can relate to
Men are interested in the key points (bullets... not nearly as effective with women), like headlines, status is very important and appreciate facts and features (most high tech gadget freaks I know are men
Women seek the perfect answer; men just want a quick answer. Think about shopping habits of both. Men go to a mall with a specific purpose in mind (an answer), walk quickly through the mall straight to where they are going, buy... then leave.
Women on the other hand can spend hours at the mall seeking that perfect answer.
And women will do anything to get exactly what they are looking for.
You want raving fans? Learn how to market to women properly... they will treat you like gold in return. If you offer what they are looking for (the perfect answer), they are absolutely your perfect client they will send endless referrals your way if you treat them right.
So, do yourself, your relationships and your business a favor pick up a copy of this book... start to understand where 98% of the businesses you see out there are doing it wrong... and reap the benefits for years to come.
Gotta run some serious reading and studying to do here!
About the Author
Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. If you're an entrepreneur in need of quick cash flow surges here is the quick-hit solution to put money in your bank&. The Wild West Wealth Summit! Make sure you visit http://www.WildWestWealth.com or sign up for the Free Cash Flow Surge Newsletter at http://www.CashFlowSurges.com
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