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marketing across cultures 4th

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	International Management: Managing Across Borders and Cultures, Text and Cases (7th Edition)

	Marketing Across Cultures (5th Edition)

	Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures (Fourth Edition)

Finding Cycles in the Stock Market Using Ancient Techniques

Much has been written about various cycles in the stock market, other commodities and investments.
One very famous example is the Delta Phenomenon, a trading book that sold huge quantities at $175 per copy (and some for many many times that). The basic idea has to do with lunar cycles.

Lunar cycles? Stock market? About now, I can hear you saying, - what a bunch of #^$%, but bear with me because, if you are of the hard core left brained approach to such things, I would like to point out that even the Atlanta Federal Reserve has published a white paper on the geomagnetic influences on stock market cycles (http://www.frbatlanta.org/invoke.cfm?objectid=AFD46B63-2852-4812-BE83E6D0C777F4BF&method=display).

I have done a tremendous amount of research in this area, devoting several years of my life to this very topic. Much new research in astrophysics is revealing we really live in a very electric universe (http://www.thunderbolts.info/home.htm). I have been able to achieve winning percentages in the 90% range on longer time frames using geomagnetic data to time the stock market. So, don't knock it til you try it

Modern world culture has largely abandoned the use of what our forefathers commonly used, and that is the lunar calendar. Many ancient cultures, such as the Chinese or those of the Jewish faith, for example, still retain this tradition. Many Buddhist traditions carry certain days of the lunar month as having certain significance. This is also true in Indian writings such as the Vedas.

Is there some wisdom to counting out events according to lunar cycles instead of only solar ones as we do here in the west? Does reliance on a purely solar calendar hide things from us that would otherwise be obvious on another interval? I certainly think it does. After all, the moon, for example, surely influences fluid flow, and we are largely made, of water. The moon and sun also significantly influence charges on the ionosphere that impact our environment. So, these things all tie together. As mentioned, physics is now coming to find more detailed reasons to believe electromagnetism and gravity are really opposite sides of the same coin. For more on this, you might enjoy the articles of Myles Mathis at http://www.milesmathis.com/

There are many physical cycles we could analyze that influence human behavior as it relates to the stock market. As an exercise, let's see if we can find any truth to stock market cycles that are based around the lunar month (from new moon to new moon). There are many such cycles we could analyze, but this one will suffice to show some interesting cycles and, how one might go about discovering them. Then, you can write me to tell me what you have found

To start with, in trying to find the data to do these tests, I quickly found there was no commercially available software that could export any reasonable amount of data. So I developed my own. I call it the Astro Data Generator. It will generate any data you need for just about any planetary body in the solar system (ie. Declination , longitude, speed and distance etc.).

The new moon is simply an event that occurs when the sun and the moon rise at the same time. So I export data for the sun and moon and use my spreadsheet to identify when they cross. Then, from that point, I will count forward, buying and selling the S&P 500 (the best example of the tradable US stock market as a whole) at each point (daily) in the cycle. Here is what I found:

Day of Lunar Month Return 1 1990.02 2 1799.99 3 415.57 4 321.68 5 170.84 6 715.00 7 717.81 8 710.68 9 418.36 10 1407.20 11 1127.62 12 595.04 13 136.85 14 1516.28 15 1304.88 16 1567.51 17 615.56 18 1168.01 19 1136.41 20 885.02 21 1507.10 22 14.70 23 928.61 24 244.59 25 1322.76 26 1833.98 27 464.22 28 1300.97 29 396.03 30 814.03

As can be seen in the above table, there is an excellent bias around purchasing the 23rd or 24th day of the lunar month and holding into the 4th day of the lunar month. We can also see a bias as follows:
5th-14th short, 15-17 long and 18-21 short.

As you can see, there are clearly cycles present here. In fact, this particular end of month buying and carrying over into the new month bias is well known on a calendar basis. However, I have never seen a study done identifying an end of lunar month pattern like we have done here. It is a unique study. It is often reasoned that this solar calendar effect is due to window dressing by fund managers to make their portfolios look better. Seeing this lunar bias makes me wonder whether it is in fact something altogether different. To get to the bottom of it would require more research that is beyond the scope of this article.

This is certainly not trading advice at this point. For example, to turn this into a tradable pattern, I would do some statistical analysis to see the distribution of trades. Either way, it tells us that much more about human behavioral (stock market) cycles that, could themselves be driven by external forces that are cyclical themselves.

Research in the area of stock market cycles that are driven by other external phenomena is a very fruitful area of research that can lead to substantial benefit. Hopefully the future will bring more thoughtful minds into this arena.

About the Author

Rob Mitchell is co-owner, researcher and head trader at EminiForecaster.com , an internet website specializing in cyclical stock index swing trading. For more articles like this visit my blog

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mullins marketing management

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	Videos to Accompany Marketing Management [VHS]

	Sport Marketing - 3rd Edition

	Marketing Strategy: A Decision Focused Approach

	The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (3rd Edition)

Outsourcing: Past, Present and its Future

Undeniably, outsourcing professional jobs from Western countries to other parts of the globe is by far, the biggest phenomenon that the business world has seen these last twenty years. The rapid development of the technology behind communication has helped make outsourcing expand exponentially. But what paved the way for this so-called business maneuver to take hold among many of its present practitioners? How is this business practice faring today? What will this phenomenon bring the global market in 20, 30 or even in 50 years time?

In its simplest terms, outsourcing is the delegation of jobs from an internal production to an external entity; a process that is somewhat similar to handing out jobs to different subcontractors. Although many companies are outsourcing professional tasks the different service providers within their countries boundaries, the term outsourcing in itself has now come to mean the elimination of the native staff, in favor of utilizing the services of the less expensive overseas work force. Outsourcing can also be defined as the management and execution of an entire business function by a 3rd party service provider.

Brief History

Although many studies have shown that this kind of business strategy was practiced by global companies since 1962, it was only in 1989 that outsourcing became formally identified as such (Mullin, 1996). Hiring subcontractors to do jobs with ancillary capacity may have paved the very ground work for outsourcing practices; and soon, as a safeguard for this new business strategy, companies begun establishing outsourcing support services as well.

By the middle of the 1990s, companies started looking at outsourcing as a way of becoming more cost-efficient. Business functions that were necessary in running a company, but not related to the core business were being delegated with the emerging group of service companies: from accounting, to data processing and even security companies. Other types of service providers catered to delivering assistance in human resources, internal main distribution, plant maintenance, etc.

At the turn of the century, outsourcing also paved the way for offshore outsourcing practices or simply, offshoring. Offshoring may be defined as a relocation of business processes like manufacturing and production to a lower cost location. These locations are usually situated overseas. Unlike outsourcing companies which delegates jobs to different service providers (or utilizes different companies for one or more specific tasks,) offshoring utilizes the same internal structure or internal business organization as the mother company.

Outsourcing Today

Today, outsourcing is one of the most prominently used business strategy in the world. This business phenomenon has created new jobs for many countries - and some of these job vacancies are unprecedented until outsourcing became a substantial force in the market. Only upon the onset of the new millennium are managers and engineers finally outsourced. There is now room for work force that can generate weekly activity reports, weekly update reports, all to answer the specifications of an evolving market. Auxiliary tasks like customer support, technical support and front desk services are also being outsourced.

Many companies now are subscribing to outsourcing for a variety of reasons. However, the primary cause seems to lean more on a companys desire to cut costs or at the very least, to streamline the companys expenses. Others prefer handing out auxiliary tasks or jobs with ancillary capacity so that the mother company can focus its energy on running its core business. Other small companies rely on outsourcing in their bids to access skills and technology which may be otherwise unattainable to them due to financial or time restraints.

However, outsourcing in itself is often plagued with its own set of problems. Although this business strategy is often used as a cost-saving device, there are still considerable transaction costs to contend with. There are also emerging problems when it comes to confidentiality and privacy of company matters, as well as infringement of intellectual property rights. These are but a few of the problems when it comes to hiring human resources overseas. On the other hand, there are also incessant rumblings about how outsourcing deliberately affects the unemployment rate in the western countries when jobs are shipped overseas.

A Future Market for Outsourcing

These days, market analysts are predicting that ASP or Application Service Providers will come to its own in the future. Already, there are growing numbers of ASP with companies practicing outsourcing methods. ASP can offer deployment and management of application through the Internet or some other private network on a monthly or per-user basis. Basically, it provides software as a service driven by the Internet, helping IT infrastructure markets and software program markets converge. Examples of this technology include: application monitoring, data centers, customer support from consulting firms, connectivity offers to and from hosting companies, hardware monitoring, software applications created by independent software vendors, system implementation created by system integrators, telecommunication providers, etc. ASP offers these advantages over outsourcing: ease of use, faster marketing time, IT expertise, and of course, lower fees and expenses.

About the Author

James Stinson is Owner and Founder of Global Sky Inc. He employs a team of 50 in a high quality call center facility based in the Philippines. For more info on outsourcing your project visit:

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