Posts Tagged ‘marketing kit examples’
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New Consultants – 3 Techniques To Use Instead of Sending a Fancy Demo Tape or Speakers Kit to Land Speaking Engagements
New consultants have been told that they need to spend thousands creating professional level demo tapes as part of a speaking kit. These kits are to be mailed upon request to those contacts interested in reviewing the speaker for consideration of an upcoming engagement. With that being said many speakers would consider that having a kit would be mandatory.
When if fact there not, having these expensive professionally produced marketing kits have very little if any impact on your ability to provide exactly what the client wants. Think about it do they want to see you give a speech to another group or to theirs? Do they want to read about what you've done for others or see what your doing for them? When watching your video, are you solving their needs or yours?
So what should you do instead? How do you get around spending the usual two thousand dollars on a pro kit? Begin by understanding that they have a need and its not to just to have anyone come in and speak, consider there audience, and most importantly consider their expectations. That's what I recommend you do, begin by helping your prospect, by giving value immediately.
Start by using the questionnaire strategy, this strategy gives you and the client instant value. Its not an opportunity for you to brag and it doesn't waste the clients time while they watch you speak to some other group. Consider the fact that the subject that your speaking about on tape is not likely the subject your clients needs, and therefore makes watching your demo tape a waste of their time. Moreover there are likely gaps between subjects and speakers that's causing them to miss out on overlooked opportunities.
This is an opportunity for you to add value, and here's how;
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Set up a Strategy Secession – In person or over the phone - during this meeting your going to ask them what they need – if cost and time was not a factor what would they need.
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Teaching Plan - Ask them to share with you the Teaching Plan they intend on giving via speeches and than review recent speakers and the subjects they spoke about, to assess if they are in-line with their goals.
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Create a Course Adjustment Plan - offer to help them meet their plans by suggesting other professionals who can fill the gaps and help them realign their teaching.
As you can see you can actually offer significant professional assistance without sending a single piece of marketing material. However if your contacted for promo materials, offer to meet with them instead so that you can help them meet their needs, fill any gaps and realign their presentations to meet their goals. Inform them that your interested in offering value, not in just collecting a fee, this is a great strategy to acquire clients and speaking engagements for any new image consultant.
About the Author
If you're ready to learn more about how to Write a Book and Scale it into a $4,000 - $10,000 Teaching, Training, Coaching, and Consulting program than go to; http://www.adaptonadime.com for your FREE "Fast Start Guide"
Check Ebay for marketing kit products.
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SOCIAL MEDIA MARKETING KIT 74 Video Tutorials W/MRR |  |
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US $14.99 | 28d 13h 21m |
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How to Make Money Sell Online Internet Marketing Tool Kit DVD Resell Rights SALE | |
0 Bid | US $.99 | 1d 22h 8m |
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SOCIAL MEDIA MARKETING KIT 74 Video Tutorials W/MRR | |
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US $14.99 | 28d 13h 32m |
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Social Media Branding & Marketing Kit | |
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US $147.00 | 5d 22h 41m |
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Prima Marketing~North Country~Deluxe Scrapbook Kit~KOTM | |
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US $20.29 | 22d 22h 12m |
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Ebook Internet Marketing Tool Kit +1 Free Garden PDF | |
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US $1.49 | 6d 4h 55m |
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Prima Marketing~Pixie Glen~Deluxe Scrapbook Kit~KOTM~ | |
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US $17.49 | 22d 22h 7m |
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Global Marketing Partners BTA-3210-CIRAGO MINI BLUETOOTH ADAPTER - Kit | |
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US $44.23 | 29d 21h 56m |
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Marketing Research Kit fo.., Hyman, Michael R. and Si 9780470520680 NEW Book | |
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US $27.42 | 29d 16h 1m |
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MARKETING RESEARCH KIT FOR D - JEREMY J. SIERRA MICHAEL R. HYMAN (PAPERBACK) NEW | |
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US $23.28 | 29d 13h 44m |
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NEW - Marketing Kit for Dummies | |
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US $11.19 | 29d 12h 52m |
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MARKETING KIT FOR DUMMIES BY ALEXANDER HIAM 2nd EDITION | |
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US $10.85 | 29d 4h 47m |
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Allstar Marketing BN011112 Bendaroos Mega Kit - 500-Piece | |
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US $34.92 | 28d 22h 10m |
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PRIMA MARKETING scrapbook paper kit EIRE COLLECTION | |
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US $16.95 | 28d 15h 48m |
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COMPLETE INTERNET MARKETING BEGINNERS INFORMATION KIT | |
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US $3.22 | 24d 1h 52m |
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Prima Marketing Scrapbook Kit- Papers and Embellisments | |
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US $11.99 | 27d 22h 36m |
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Marketing Research Kit for Dummies by Jeremy J. Sier... | |
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US $18.00 | 27d 17h 31m |
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Prima Marketing Embellishment Kit in Wodden Box, Olive - BIN2-T | |
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US $7.19 | 27d 3h 16m |
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Global Marketing Partners 2450X1V-METAGEEK WI-SPY DBX USB 2.4/5G - Kit | |
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US $647.59 | 27d 1h 21m |
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Global Marketing Partners CF-NDK52 -DOLICA 52MM ND FILTER KIT 0.3 - | |
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US $55.57 | 26d 13h 49m |
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Marketing Research Kit For Dummies (For Dummies (Lifest | |
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US $28.33 | 26d 7h 26m |
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1995 DODGE PLYMOUTH NEON MARKETING STRATEGY PRESS KIT | |
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US $14.99 | 25d 22h 46m |
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Marketing Kit for Dummies by Alexander Hiam (2004, Other, Mixed media product) | |
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US $9.31 | 25d 16h 12m |
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Marketing Kit for Dummies by Alexander Hiam | |
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US $14.95 | 25d 11h 1m |
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SOLOMON, MARSHALL, STUART: OneKey CourseCompass, Student Access Kit, Marketing | |
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US $9.99 | 24d 20h 52m |
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Marketing Kit for Dummies by Alexander Hiam (2000, Book) | |
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US $9.95 | 23d 22h 33m |
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Prima Marketing~Moulin Rouge~Scrapbook Paper Kit~12pc | |
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US $6.37 | 18d 20h 8m |
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United Marketing 90182 BLITZ PICNIC TABLE KIT, SAND | |
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US $139.95 | 23d 19h 30m |
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Marketing Kit for Dummies by Alexander Hiam | |
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US $5.44 | 23d 16h 39m |
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Prima Marketing~Londonerry~Deluxe Scrapbook Kit~KOTM | |
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US $16.09 | 22d 22h 17m |
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Marketing Research Kit for Dummies by Michael R. Hyman and Jeremy J. Sierra... | |
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US $34.95 | 22d 21h 52m |
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GENERAL MOTORS "BASEBALL" MARKETING KIT | |
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US $34.95 | 22d 19h 27m |
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Marketing Kit for Dummies (For Dummies (Business & Pers | |
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US $6.80 | 22d 7h 41m |
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Marketing Research Kit for Dummies by Michael R. Hym... | |
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US $19.48 | 22d 5h 46m |
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Dick Clark Buddy Holly Program Marketing EP Kit with Paper notes NM+ | |
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US $50.00 | 22d 9m |
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Lawsuit Financing Marketing Kit- R. Shapiro- 3 CDs only | |
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US $43.99 | 21d 21h 38m |
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Global Marketing Partners CF-NDK62 -DOLICA 62MM ND FILTER KIT 0.3 - | |
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US $72.13 | 20d 14h 54m |
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Global Marketing Partners CF-NDK55 -DOLICA 55MM ND FILTER KIT 0.3 - | |
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US $57.18 | 20d 14h 53m |
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OTE Automobile Bump Stop Black/Yellow Non-Skid Material Oil Gas-Resistant Kit | |
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US $49.90 | 20d 14h 31m |
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Global Marketing Partners - CF-NDK62 62mm 0.3, 0.6, 0.9ND Density Filter Kit | |
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US $65.57 | 19d 14h 4m |
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Global Marketing Partners - CF-NDK55 55mm 0.3, 0.6, 0.9ND Density Filter Kit | |
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US $51.98 | 19d 14h 3m |
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NEW Marketing Research Kit for Dummies - Hyman, Michael | |
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US $19.55 | 19d 10h 17m |
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All Star Marketing PE011106-ALL STAR PERFECT MEATLOAF PAN PE011106 - Kit | |
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US $32.88 | 17d 8h 55m |
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Carpet Protector Kit 2 gallons with marketing cleaning | |
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US $98.00 | 16d 22h 36m |
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1949 Blue Ribbon movie marketing kit for motion picture theaters print-ad | |
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US $9.99 | 16d 6h 25m |
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CAMDEN MARKETING CM494 VANDAL RESIST. PUSH BUTTON KIT HANDICAP | |
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US $116.00 | 15d 5h 21m |
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NEW - Marketing Kit for Dummies | |
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US $12.00 | 14d 4h 10m |
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Essentials of Marketing 2nd US Ed.W/STUDENT ACCESS KIT | |
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US $75.98 | 13d 19h 37m |
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Alexander Hiam - Marketing Kit For Dummie 2e (2004) - U | |
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US $1.49 | 13d 16m |
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Book Marketing Made Easier: A Do-It-Yourself Marketing Kit for Book Publishers, | |
US $4.99 | 12d 20h 54m |
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All Star Marketing ER011708-ALL STAR PLANT PULLEY ER011708 - Kit | |
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US $27.97 | 12d 19h 28m |
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All Star Marketing EG011724-ALL STAR EGGIES EG011724 - Kit | |
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US $27.24 | 12d 19h 28m |
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Marketing Research Kit For Dummies (For Dummies (Lifestyles Paperback)) | |
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US $16.99 | 11d 20h 10m |
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HP MARKETING GRAPHICS KIT FOR EXPRSS KIT CG026A | |
US $110.00 | 11d 18h 56m |
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The Marketing Tool Kit Nick Robinson | |
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US $27.31 | 11d 5h 9m |
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Marketing Kit for Dummies by Alexander Hiam (2009, P... | |
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US $10.00 | 9d 22h 9m |
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