Posts Tagged ‘marketing introduction letter’

marketing introduction

marketing introduction
marketing introduction

4-Day Money Making Blueprint - Article Marketing Made Easy

To be a successful article marketer, you will need to have all the tools to make it easy. There was a time when I thought I knew everything to become successful, but I was wrong. I struggled for far too long, with very few sales, until I finally realized I was lacking the tools and resources needed to succeed. Can you relate to that? One day I was in the WA forum and came across a new program called the 4-Day Money Making Blueprint. The members  recommending it were actually using it, and with success.

With the help of this video training series, I was able to connect the dots. I know what you are thinking, but I really use this program and I am finally seeing results. I am no longer investing in other training that 'I just do not understand'. These other programs require you to have more knowledge than I had.

I needed to have someone take me by the hand and show me step-by-step, with videos, how to put the pieces together. 4-Day Money Making Blueprint did all of that and more. So, if you are not making any progress in your article marketing efforts, take a look at the program. You cannot lose by just looking.

You will be armed with the tools you need to win. Stop investing in those get rich quick schemes. You must know by now that you need to put in the effort if you expect to make money. There is nothing out there that will deliver on the promise to make you rich while you sleep. Article marketing is a job. You need to be disciplined in your efforts. In my case, I would make a couple of sales and then nothing for a month or two. I would become discouraged and stop writing for a while. I thought about quitting on numerous occasions. The problem I had with that is that I am not a quitter and never have been. I know it takes work if you want to achieve your goal. Just like starting any new job, there is a learning curve. You can learn faster if you have someone, who cares about your success, to guide you. The techniques you will learn are "Bum Marketing" methods. Marketing in this manner will allow you to make, and learn, from your mistakes. You do not have to be afraid you will make a costly mistake.

Go ahead, experiment, make mistakes, and learn from them without having to dig into your pocket each time you do.

The 4-Day Money Making Blueprint, originally known as "Conversations with Travis Sago, The Original Bum Marketer", is the one training course that will not disappoint you.

1. No website required

2. Your only out-of-pocket expense is the extremely low cost of the video course. You will get unlimited lifetime support from the author, David Bocock (better known as Cap'n Dave), and the most friendly and helpful forum members.

3. It is not necessary to have any computer or programming experience

4. You will have free access to the members' area, which is called the "Puzzlebox". Appropriately named because it is where you will learn to put the pieces together.

5. You will get 15 hours of in-depth training, packed into 25 'take-you-by-the-hand' training videos to include…

  • Introduction to Bum Marketing
  • Finding Profitable Niches
  • Keyword Research
  • Introduction to Article Marketing
  • Introduction to EzineArticles.com
  • Top Article Directories
  • Article Marketing, to include...

Writing Effective Articles

Article Body

Resource Box

Article Formatting

How to Write and Submit an Effective Article

  • Introduction to Squidoo
  • Link Love Strategies for Your Articles and Lenses
  • Introduction to ClickBank

Finally "The 4-Day Money Making Blueprint" plus the 80-page, most inspirational e-book I have read.

The most enticing part of this course is that if you find it is not what you are looking for, there is an 8-week unconditional money-back guarantee (no questions asked). This is a great opportunity for anyone wanting to learn and succeed at article marketing. For me, the light bulb has finally turned on.

Hope to see you in the forum.

About the Author

To get the step-by-step video training, check out 4-Day Money Making Blueprint at http://hubpages.com/hub/makemoremoneyonline. Here is where you will find a free video introduction to the course.

With the economy being as it is today, Deborah has been researching job training and education options in the hopes that she can help point at least one person in the right direction for a new opportunity. In doing so, she has created relationships with certain experts and in recommending their products may receive compensation for doing so.

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marketing intro

marketing intro
marketing intro

Webmercial Marketing : Quick, Easy and the Cheap

In the strange world of social media, a lot of free widgets (i.e. tools) are available to its inhabitants, with very little technical knowledge needed. Some widgets are good solely for their intended purposes - such as sharing a picture, sentiment, or another form of entertainment. Other widgets have a large amount of value for small businesses, if they know how to use them properly. (I call them off-label here since they can be used for unintended, not-yet-prohibited purposes...) Photo slideshow widgets are in this category - they add high value to a shoestring marketing budget when they're exploited a little for business purposes. If a marketer knows how to use them, they can create free webmercials, business presentations, and mini-clips that add rich media to any user experience.

So, what is a slideshow widget?

First of all, a web widget is simply any kind of web application that you can add to your own webpage, community profile, or any other website that allows html codes. If you've ever been to a social website like Myspace, you've probably seen a lot of cool gadgets and tools on people's profiles. Surveys, pictures, and videos that users like are usually embedded in the page. These widgets are free and easily used as a viral tool for the companies that create them - users pass on the videos or photo collections they like to other people they're connected to via a simple link or a few lines of html that they cut paste.

A slideshow widget is a collection of photographs that move frame-by-frame to the next image. Users can add captions, music, and in some cases, video and user-created sound clips.

Why are slideshow widgets good for marketers? Viral webmercials!

First of all, any widget that gives viewers or users the capability to pass their creation on is a good thing for marketers, period. Users pass on what they like – and they’re used to it. Myspace addicts pass on all kinds of internet goodies on a daily basis. (Most likely, they do this when they are supposed to be working. Myspacers are notorious for using their space during work hours and typically consider social media incredibly addictive…) Every video on YouTube or Google has the option of emailing it to a friend. Internet users are becoming accustomed to viewing media – not just text – online. And when they like it, they share it.

Why make a slideshow webmercial?

A slideshow widget can be used to create an online commercial for use on your business website, social networking profile, or anywhere else that html can be embedded. If you haven’t noticed, a lot of the big media companies are adding “webmercials” to their websites. This kind of marketing typically costs a lot of money – the kind that consists of hiring an ad agency with the technical expertise and the marketing-savvy to get it produced, direcibuted, and perfected. The traditional webmercial is a streaming media marketing video, similar to short clips that can be viewed on YouTube or at the beginning of the footage shown on news websites (like CNN). Slideshow webmercials are not as high-tech, but can still be an effective and professional medium for marketing to customers using rich media formats. (If you’re having trouble with the concept of webmercials or slideshows, scroll down to my author box where I link to a few of our webmercials created on-the-fly…)

If you're looking to add some multimedia to your website, and you don't have the technical skills or resources to hire a flash designer or design a minisite, a slideshow can be crafted easily to showcase your products or services.

Creating a slideshow webmercial for your business

There are a few different sites on the web that offer strong capabilities when it comes to slideshows. Do a search for “photo widgets” on Google. My favorites are RockYou (http://www.rockyou.com) and Slideroll (http://www.slideroll.com). RockYou is the easiest option if you are not the most tech-savvy but have some good graphics and a general idea of what you want to say or showcase. Slideroll has software that allows you to download some software and add your own media as well as a premium upgrade, if you want more of a slick, professional feel and you have access to licensed music or your own video feeds.

Tips for a successful slideshow webmercial:

1. Decide what you are promoting. If you simply want to show off a few products from your online catalog, choose the best images you have. If you’re promoting an event, you’ll want to choose the best photos from the bunch. If you want to tell a story, you can use clip art or stock photos for a slick, professional edge. It takes a marketing eye to know what works, so you may want to consult with business associated or friends if you don’t have your own marketing department.

2. Remember it’s all about branding. The text and music you add should reflect your business or the commercial’s theme. For example, if you own an online boutique that sells hot club clothing, you’ll want to play hip club music rather soft classical music. If you are a virtual assistant, you’ll probably want to keep the music slow and professional. A webmercial communicates to two primary senses – sight and sound. Make sure you don’t annoy your prospects with music that isn’t synced to the visuals.

3. Get to the point – quickly. You’ll want to grab your viewer’s attention with a strong opening image. Keep your message simple and stress your benefits. A webmercial allows you to the opportunity to “show” and “tell”. But nobody wants a webmercial that shows your entire business plan.

4. Don’t forget a call to action. At the end of your webmercial, close the sale. Ask for action. Post your website address or email address. Tell them about your Yahoo group. You don’t have a lot of room, so send them to either your primary home on the web or whatever part of your web promotion you are trying to expand.

Getting eyeballs to your slideshow webmercials

You can embed your webmercial in any format that accepts basic html and/or JavaScript. You can post your webmercial on your own social networking profiles or your close (and I mean close) friends and business associates. Other users that create slideshows also have access to yours if you make sure that your “profile” options are not set to private.

A few tricks to getting people to view your webmercial:

1. Use a webmercial as an intro to your site (i.e. landing page…)
2. Cut and paste the code into Myspace, Bizpreneur, and any other social networking website profiles you may own.
2. Bookmark your slideshow using social book marking websites (such as Digg or Del.icio.us)
3. Link to your webmercial in your next newsletter. (Or, make a weekly webmercial for your newsletter!)
4. Link to your webmercial in your blog. (Or embed it.)
5. Send out a press release announcing your new webmercial (or its purpose – such as the event you are promoting or your new product line)
6. Link to your webmercial in your tag lines, articles, directory listings and anywhere else you can post a standard html link.
7. Share it with me! (Shameless plug, but I would love to see what you’ve created. Send me a message or join my network at LinkedIn (capitalcreativeinc) or Myspace (capitalcreative). (I am at other networks with the email address “yourfreelanceneeds at gmail.com”)

Other uses for slideshows

If you’re trying to sell a concept or an idea, or simply want to add some multimedia for your website, there are other uses for slideshows as well. Here are a few ideas to get you started:

1. Short business presentations you can email to prospects, bosses, or clients.
2. Ecards featuring your products, websites, or URL. (If you are posting these on somebody’s social profile, besides your own, you probably want to nix the music.)
3. Quick tutorials and how-to’s.
4. Any other occasion that you want to communicate visually and quickly.

Webmercials are nothing new, but they’re moving toward simplicity and accessibility for all small businesses that want to market “web 2.0 style”. They’re also a lot of fun to create and share. Take your time choosing the right visuals and copy for your webmercial, and you’ll be able to share your message with a larger audience. And, with any luck, that audience will pass it on for new prospects to share.

About the Author

Melissa Brewer is Creative Director and Senior Copywriter at Capital Creative, a marketing and copywriting agency that specializes in new and social media. (What’s that mean? View our Social Media Marketing intro here. Or our Social Media Marketing Webmercial here.

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