Posts Tagged ‘education’
college marketing
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Why Colleges Are an Independent Musician's Goldmine
Most musicians, independent or major, understand that the college market is one of their prime markets, if not their leading market for radio airplay and media coverage.
In contrast, however, most musicians do not seem to take complete advantage of this market and "milk it for all it is worth," so to speak.
As an example, artists send their CDs to college radio stations and newspapers seeking radio airplay, feature interviews and/or music reviews. Even if you get airplay or press coverage, it is, at best, limited and short-lived.
However, since colleges also present the lowest rates for affordable and consistent advertising, musicians should take ongoing advantage of this market's low-cost advertising rates through its various available media outlets.
In fact, many (if not most) musicians can afford to place a simple text line ad in a college newspaper that runs during the entire Fall and Spring school semesters (to economize, be sure to first select the college papers that publish weekly, as opposed to the ones that publish daily. You can always "move up" at a later time).
Doing so will keep your ad in front of college students, whereas, many students may have missed your airplay or press coverage.
Also, most college newspapers will also place your ad (at no additional charge) on their college newspaper websites, which is where many of the students read their school paper.
There's no need to get into an expensive situation by running large display ads that include your photo or CD cover (students can see them when they visit your website, and eliminating the photos and CD cover from your ad piques their interest and causes them to visit your site).
At this point, the idea with the ad is to get the maximum results for the least cost.
You can limit your ad size to three text lines that simply consist of:
* Your band's name
* Your band's genre description
* Your website url
And, since college papers' advertising sections tend to be fairly spacious, there is usually no need to worry that your ad will get "lost" among a glut of other ads (that is, unless a thousand musicians read this particular article and select the same college paper that you do).
The great benefit of the college market is that:
* It is diversified (practically, any genre is accessible)
* It is a HUGE market (The University of Texas alone has approximately 40,000 students during regular sessions)
* It is open-minded (meaning, it is ready and willing to give you a chance, whereby, much of normal society is jaded, cynical and doubting)
* One of the primary products college students spend their money on consistently throughout the year is *MUSIC*
This is a perfect time (October) to get started with setting up a regular advertising schedule with colleges, since students have settled down to a regular session for a few weeks now.
Again, don't simply stop or be cut short of earning a great income from music sales all school year long by only going for college radio airplay or media coverage.
Take advantage of both free media publicity coverage as well as continuing sales through college media ads after the publicity has long disappeared.
And, a peripheral benefit is that, by continuing your ads in the school papers or on the school radio or television station, you should also get some regular gig interest from various campus organizations as well.
By the way...while you're talking to college newspapers, be sure to also check with the college radio and television stations to learn what their ad rates are.
You may be very surprised to learn the positive sales results that you could have already been getting through colleges for some time by maximizing the potential of this market goldmine.
About the Author
Kenny Love is president of MuBiz.com, a promotion and media publicity firm for musicians. Get complete details at
MySpace.com
and at
the MuBiz.com website
.
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marketing across cultures 4th
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Marketing Across Cultures (5th Edition) |
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Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures (Fourth Edition) |
Finding Cycles in the Stock Market Using Ancient Techniques
Much has been written about various cycles in the stock market, other commodities and investments.
One very famous example is the Delta Phenomenon, a trading book that sold huge quantities at $175 per copy (and some for many many times that). The basic idea has to do with lunar cycles.
Lunar cycles? Stock market? About now, I can hear you saying, - what a bunch of #^$%, but bear with me because, if you are of the hard core left brained approach to such things, I would like to point out that even the Atlanta Federal Reserve has published a white paper on the geomagnetic influences on stock market cycles (http://www.frbatlanta.org/invoke.cfm?objectid=AFD46B63-2852-4812-BE83E6D0C777F4BF&method=display).
I have done a tremendous amount of research in this area, devoting several years of my life to this very topic. Much new research in astrophysics is revealing we really live in a very electric universe (http://www.thunderbolts.info/home.htm). I have been able to achieve winning percentages in the 90% range on longer time frames using geomagnetic data to time the stock market. So, don't knock it til you try it
Modern world culture has largely abandoned the use of what our forefathers commonly used, and that is the lunar calendar. Many ancient cultures, such as the Chinese or those of the Jewish faith, for example, still retain this tradition. Many Buddhist traditions carry certain days of the lunar month as having certain significance. This is also true in Indian writings such as the Vedas.
Is there some wisdom to counting out events according to lunar cycles instead of only solar ones as we do here in the west? Does reliance on a purely solar calendar hide things from us that would otherwise be obvious on another interval? I certainly think it does. After all, the moon, for example, surely influences fluid flow, and we are largely made, of water. The moon and sun also significantly influence charges on the ionosphere that impact our environment. So, these things all tie together. As mentioned, physics is now coming to find more detailed reasons to believe electromagnetism and gravity are really opposite sides of the same coin. For more on this, you might enjoy the articles of Myles Mathis at http://www.milesmathis.com/
There are many physical cycles we could analyze that influence human behavior as it relates to the stock market. As an exercise, let's see if we can find any truth to stock market cycles that are based around the lunar month (from new moon to new moon). There are many such cycles we could analyze, but this one will suffice to show some interesting cycles and, how one might go about discovering them. Then, you can write me to tell me what you have found
To start with, in trying to find the data to do these tests, I quickly found there was no commercially available software that could export any reasonable amount of data. So I developed my own. I call it the Astro Data Generator. It will generate any data you need for just about any planetary body in the solar system (ie. Declination , longitude, speed and distance etc.).
The new moon is simply an event that occurs when the sun and the moon rise at the same time. So I export data for the sun and moon and use my spreadsheet to identify when they cross. Then, from that point, I will count forward, buying and selling the S&P 500 (the best example of the tradable US stock market as a whole) at each point (daily) in the cycle. Here is what I found:
Day of Lunar Month Return 1 1990.02 2 1799.99 3 415.57 4 321.68 5 170.84 6 715.00 7 717.81 8 710.68 9 418.36 10 1407.20 11 1127.62 12 595.04 13 136.85 14 1516.28 15 1304.88 16 1567.51 17 615.56 18 1168.01 19 1136.41 20 885.02 21 1507.10 22 14.70 23 928.61 24 244.59 25 1322.76 26 1833.98 27 464.22 28 1300.97 29 396.03 30 814.03
As can be seen in the above table, there is an excellent bias around purchasing the 23rd or 24th day of the lunar month and holding into the 4th day of the lunar month. We can also see a bias as follows:
5th-14th short, 15-17 long and 18-21 short.
As you can see, there are clearly cycles present here. In fact, this particular end of month buying and carrying over into the new month bias is well known on a calendar basis. However, I have never seen a study done identifying an end of lunar month pattern like we have done here. It is a unique study. It is often reasoned that this solar calendar effect is due to window dressing by fund managers to make their portfolios look better. Seeing this lunar bias makes me wonder whether it is in fact something altogether different. To get to the bottom of it would require more research that is beyond the scope of this article.
This is certainly not trading advice at this point. For example, to turn this into a tradable pattern, I would do some statistical analysis to see the distribution of trades. Either way, it tells us that much more about human behavioral (stock market) cycles that, could themselves be driven by external forces that are cyclical themselves.
Research in the area of stock market cycles that are driven by other external phenomena is a very fruitful area of research that can lead to substantial benefit. Hopefully the future will bring more thoughtful minds into this arena.
About the Author
Rob Mitchell is co-owner, researcher and head trader at EminiForecaster.com , an internet website specializing in cyclical stock index swing trading. For more articles like this visit my blog
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