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marketing research essentials mcdaniel
marketing research essentials mcdaniel
Modern Marvel - the Yellow Pages
First was the telephone. Once Alexander Graham Bell got it working, it spread like the southern kudzu vine. In less than two years after the first "Watson, come here I need you" conversation, there were enough telephones for a "central office" and someone to connect and disconnect the callers (1878).
The fastest growing of the new Bells was the New Haven Telephone Company (Connecticut) There were enough people "on line" to cause them to publish a little white card with the names of all 50 subscribers. The headings were divided into four sections:residential, professional, miscellaneous and essential service listings. Thus, the first telephone "book"
Early directories only listed names; numbers were not needed because operators made the connections for each caller.
In 1886, when Reuben H. Donnelley established the first classified telephone directory advertising, he helped create an entire industry that we know as the Yellow Pages.
No one knows for sure how those pages turned yellow. They didn't start that way. Legend has it the printer ran out of white paper in 1883 and rather than wait weeks for a new shipment, used yellow.
Then followed research that showed that black type on yellow paper combination was the easiest colors to read, other than black on white.
For the most part, the Yellow Pages were the exclusive monopoly of the RH Donnelley and the telephone companies.
Then came deregulation and publishers found that selling a second, or third or fourth, book of yellow ads be very profitable.
The "new guys" are usually cheaper.It is estimated there are now over 2,300 independent yellow page type directories produced by 250 publishers in the nation, with the largest independents being Yellow Book and TransWestern Publishing.
In Los Angeles County alone, there are 135 phone books from different publishers and in several languages.
The Yellow Pages industry accounts for more than $14 billion in annual advertising sales.
Which book do you buy? More than one? Depends. If you don't go with the phone company's book or the two big independents, look for books with lots of ads. Research shows we use directories loaded with content. The more ads a directory has, the more usage it receives.
About the Author
©2007 BIG Mike McDaniel is the Small Business Advertising Expert. Get BIG Mike's free newsletter for small business at http://tinyurl.com/q27zv Find hundreds small business articles at http://SmallBusinessAdvertisingArticles.com
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network marketing audio
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Personal Development and Network Marketing
I have always believed that to ever want to succeed in life, all you can do is to work on yourself more. To me it's a lot like understanding the importance of personal development.
Everyday I am a student. Constantly learning, improving and always yearning for growth - whether personally, spiritually or in business.
So what does this have to do with network marketing, you ask?
Everything! It's what makes the top earners in the industry be where they are today. Anyone has the ability to achieve success in network marketing. And by you reading this, I know you have what it takes! What that means is your commitment and persistence and you acquiring the right tools.
So what are the tools and personal skills to make one's goals and dreams a reality?
The personal skills necessary include people skills, time management, goal setting, positive attitude and the practice of being a student of success. All of which are really the heart of a decent network marketing company.
The most profound thing I learned from an mlm coach was that 'People drastically overestimate what they can accomplish in 90 days but drastically underestimate what they can accomplish in 5 years.'
That's when I understood that the path to success, something we all strive for, doesn't happen over night, in a week, a month or in one year!
Jim Rohn told it like this, 'You can have EVERYTHING you want in any six year period, IF you commit to a plan of personal development.'
It's the discipline to give up one hour of the idiot box and reading timeless inspirational books from great leaders and teachers of our time. Such include Napoleon Hill, Dale Carnegie, Wallace D. Wattles, Robert Kyosaki, Brian Tracy, Anthony Robbins, Robert G. Allen and Les Brown just to name a few.
A characteristic that you will notice that of top earners is that they will spend much more time and money improving on themselves than the average person. For example one top earner spent $70 on Brian Tracy's 'The Psychology of Selling' audio tapes and listened to them as he drove. Results showed that he had increased his income by $70,000 that year - a return of 1,000 times - by putting Tracy's ideas to work.
As you develop a daily habit of reading and listening to mind-expanding ideas from successful people, you will never fail to learn a new thought, strategy or technique. You will also find it a great joy, as it does for me, to squeeze in moments to read a few pages of a book a day or 20mins of good audio.
To help you on creating your Personal Development Plan, here are practical steps for you to get started today.
1. Read at least 10 pages every day of a personal development book.
2. Listen to at least 20 minutes a day to a personal development audio.
3. Attend a personal growth live seminar and professional courses at least quarterly.
Consider this to be just as vital to your success as the air you breathe. It will start to pay off as you watch the change that start to come over time and you begin to notice certain things, and feel subtle hunches that point you in the right direction. The reason for this is because your subconscious mind is working over time sending signals to your conscious mind in helping you reach your goal.
So let me ask you. Where would you be three to four years from now if you DIDN'T commit to these habits?
It's true. We are where we are right now because of the choices we have made over the last few years. Just doing small simple things everyday through reading and learning - you're already separating yourself from the masses. Quote from Brian Tracy: 'The more you do of what you're doing, the more you'll get of what you're getting.' This is the stuff that makes champions and the reason why only a small percentage of the population ever BECOME successful.
While others flounder around, searching for some external factor to change in their lives, I remember this one quote that I've taken on as an affirmation, 'Your level of income will never rise above the level of your personal development.'
About the Author
MJ Sarenas is an internet network marketer in Australia and is passionate about sharing personal development and wealth principles. Download free e-book, Think And Grow Rich at ==> http://www.MyMentorsOnline.com
Or sign up for the free MLM profits newsletter at ==> http://www.SuccessStoriesOnline.net
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