Posts Tagged ‘cloud’

marketing research 9th edition

The New Ultimate Free Traffic Generator: Video Marketing – 6 and a Half Key Beginner Steps

If you were able to get a percentage of free traffic from 1 billion people to visit your site daily, would you do it now?

If there were 1 billion people visiting a mall daily, would it be a good idea to advertise your product/s there? What if these ads were free, how many ads would you put up?

According to Youtube, as of Oct 9th 2009, a shocking 1 Billion videos are watched daily on Youtube! Let me repeat that, 1 BILLION…DAILY! This makes Youtube the second most visited site in the world. Just Awesome!

In this article, I’m going to go through some simple steps on how to take advantage of this new, ultimate and free traffic generator called video marketing.

Let’s do it now.

Step 1: Content

You can find a topic to discuss in your video by doing some research on keywords the people in your niche are searching for in search engines. These are the problems your people are looking to get answers for. The keywords will be the main topic of discussion in your videos. Write a 400 – 700 words article that gives a solution to each of the problems the people in your niche are struggling with.

Tip:  If you are already doing article marketing or blogging, you can simply use the same original articles as the one you created before. One article… three free traffic generation strategies. Nice.

Step 2: Equipment

Get your hands on a decent video camera, if you can get one that supports HD, even better. Video editing software can be gotten for free. If you have Windows installed in your PC, great, they have Windows movie maker. If you have a Mac, also great, they have iMovie HD preloaded.

Step 3: Audio

Next you will need decent audio. Using a camera’s built in microphone is fine, but not great. You will need to set it up so that you reduce echo at the place you are recording and ensure that your environment doesn’t disturb you with unwanted dogs barking in the background. If you want excellent sound, a little investment is needed for an external directional microphone (a.k.a. shotgun), or a lapel mic is good too.

Step 4: Action!

When recording, make sure you present yourself appropriately for your niche. Remember what your mom told you about first impressions. So look the part. Also, choose a background that is not distracting to the audience. Sitting at your desk or standing in front a wall is fine. If possible have something that represents your personal excellence portrayed in the back.

Try not to read off a piece of paper. This is your opportunity to connect with your people. So have it be conversational and full of energy. Starting out, have your video be no longer than 2 and a half minutes long because if its any longer, people do tend to get bored.

Step 5: Editing

Using your software to edit, be sure to create a brief intro and include your website address somewhere in the body of your video and also an extended shot of your website address (at least 6 seconds) at the end of your video.

Step 6: Posting Videos on Youtube

Go to Youtube and create your free account. Once done, you are able to now post a video for the world to see. Click the upload icon on the top right hand corner of your screen and follow the simple instructions. Remember, it is important to use titles and descriptions that are rich in the keywords that bring people to your site. Also, provide a link to your website in the description. This will give you some valuable backlinks to your site and also assist your viewers to get to your site easily.

Step 6.5: Video Marketing on Steroids

Think about it. If you can create just 2 videos a week for a year, you will end up with over one hundred videos a year. If one video can direct just one person a day on average to your website, that’s 36,500 free targeted traffic for you from Youtube.

Now, listen closely, what if you posted each video you created to 10 different sites similar to Youtube. You can potentially have 36,500 x 10 = 365,000 new and highly targeted prospects land on your website a year, for FREE. What if you can post it on 20, 30 or more sites! Now I think that’s Fantastic!

Results to Look Forward

Naturally, I have given you an overly simplified version of generating free traffic with videos, but it is enough to get you started. The most important part of using videos to generate free traffic to your site is consistency. People who watch your videos need to know that you can be trusted and you are in it for the long run.

Just let me tell you this, similar to article marketing and blogging, you will not see an instant rush of massive free traffic charging into your website immediately. However, what will happen is, just after a few short months of posting your videos, you will build considerable equity and trust with your viewers and position yourself as somewhat of an expert in your field.

In the long term, all your video posts will generate massive FREE traffic that never ends. Even if you stop creating videos after that, you will still continue to enjoy an awesome amount of FREE traffic from the few months’ of creating videos for many-many years to come. Work once, reap the benefits forever!

About the Author

Carliff Carleel is a Consultant and Entrepreneur specializing in Online Business Development and Marketing.
If you want to learn more about the system he is currently using in his Online Business and who he learned it from, download for free the Inbox Cash Techniques book that everyone's talking about. *PLUS* the audio version that you can load into your ipod or any MP3 player... Available for a limited time only, click below for access: http://www.moneybuyseverything.com

marketing strategy 6th edition

Article Writing - 5 Steps to Instantly Build Your Credibility with Your Target Market

Article writing is one of the best long-term strategies you can use to build your credibility as an expert, drive traffic to your business and website, and build a relationship of trust with your clients and prospects.

Following is a quick checklist you can use to write irresistible articles for your target market, so they see you as an expert, and ultimately buy more from you!

1. Establish the Objective of Your Article

Why are you writing it? Or think about what do you want the article to achieve for you? Here are some objectives to consider:

* Drive more people to your website

* Have people pick up the phone and call you

* Encourage people contact you by mail or email

* Have people visit your office or store

* Entice people to request more information from you

* Order a product or service

* Establish your credibility/knowledge about a subject/industry

2. Article Preparation

After you determine your objective about why you are writing an article, you now must come up with ideas about what to write about. Here are places you can look for article ideas:

* Subscribe to other eZines and read articles for inspiration

* Review trade publications

* Look at popular books in your area of expertise and choose a topic

* Ask your clients/subscribers/contacts what topic they want to know more about

* Visit online discussion boards to see what people are discussing

* Sit and think quietly about topics that interest you

3. Write Your Article

Writing an article for your target market is not difficult if you follow a systemized process to 'get your thoughts down on paper'. Brainstorm and create an outline of the article topic you can write about. Also consider:

* Write articles that are between 500 and 800 words in length

* Have keyword(s) peppered throughout the article text

* Stay away from difficult words (write at a 6th grade level)

* Keep paragraphs short (2 to 4 sentences)

* Break up text with subheads

* Include clipart

* Include a photograph of yourself

* Include a copyright notice

* Spend time to edit your article (or have someone else edit for you)

* Include an author's resource box to direct people to your website

4. Headline Tips

You've written your article. Now, choose a snazzy title for your article that piques the interest of others. Here are some things to think about when creating your article's title:

* Look at 'The 100 Greatest Headlines Ever Written' list for ideas

* State 3 to 5 concepts, such as '3 steps' or '3 ways'

* Keep titles short (5 to 7 words)

* Create a subtitle

* Ask a question, such as "Do You Despise Used Car Salesmen?"

* Address a problem, "Do You Need More Clients?"

* Evoke curiosity

* Use power words and phrases such as 'The Truth About... Discover... Do You... How To... How Much... How Would... Secrets Of... Yes...At Last!...Imagine... Protect....New Facts...You... Free

* Capitalize the first letter of each word in your title

* Address a benefit or value in your title

* Address a pain your target market is dealing with

* Put desired keyword in the title (first and second words is best)

* Put desired keyword in subtitle

5. Promoting and Getting Publicity for Your Article Get your article public and start driving traffic to your website and business!

* Send it to your top 10 list of eZine publishers

* Send it to your target list of print magazine publishers

* Send it to specialty offline newsletter publishers

* Post it on article directory websites

* Send it to article distribution services

* Post on discussion boards your target market visits

* Convert your article into a press release and send to newspaper editors and online press services

* Post the article on your website

Remember, article writing is a great way to build your credibility, build a relationship with your clients and prospects, as well as drive traffic to your website and business so you can create more income in your business!

Copyright 2009 Bonita L. Richter

About the Author

Bonita L. Richter, MBA, teaches coaches, consultants, and solo professionals how to market their businesses to increase sales , income, and generate wealth. To download her popular and *FREE* Money and Marketing spreadsheet tools, and BONUS gifts visit ===> http://www.Profit-Strategies.biz/Templates.html