marketing kerin hartley rudelius

Marketing Case Study: Kudla Fine Foods

Marketing is an organizational function and a set of process creation, communication and creation value for customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing affects all individuals, all organizations, all industries and all countries. (Kerin, 2006, p.22) In this article I will explain the value of the three elements of market research, the components of the marketing mix to the extent of restoration Kudla new service that their product, place, price and promotions. It will also explain how to determine what should Kudla products, which wants to offer and how they will determine how prices of their products to be relative to the caterers. I will also explain what this term means place, Kudla how to go about promoting its catering service and describe how technology will be used by Kudla on his contract, finally I'll explain if Kudla decides to go with food how they mesh with his decision to contract with organic farmers.

Market research is an important part to understand the market and there is a need for a service. The product and service must be directed to the appropriate people who need the service. The three pieces Market research allows you to specify, identify and determine the current market. The three parts of study market are the following: "Constraint specification limits of a decision are the restrictions on possible solutions to a problem. Identification data necessary for action often marketing-marketing research studies after collecting a large number that are interesting, but nothing to do with marketing decisions that result in their marketing efforts. Data should be able to provide the information manager allowing them to make the clear choice of action for your product. Determine how to collect data that determine how to collect data useful marketing research is often as important as actually collecting the data. The two key elements in deciding how to collect Data are concept and method. The concepts are ideas about a product or a service. For the consumer response to potential new products, market studies often developed a new product concept, ie an image or a verbal description of a product or service that the company could offer for sale. Methods are approaches that can be used to gather to solve all or part of a problem. "(Kerin, 2006, p.22)

Kudla was a new idea to start a catering service, but before they must begin studying the market to determine the course forward. Kudla will be necessary to define the marketing problem and opportunity for greater customer satisfaction. The company will develop an organized plan to determine the effectiveness of its decision. Today, people try to eat more healthy and fit. Consumers became interested in the quality of their health today with 54 percent of Americans are considered overweight. (Http: / / www.fit4free.org/musdevArticle.htm) As people begin to look at other foods in the diet of many consumers are now opting for foods that are healthy, such as bio. This type of change in consumer diet, has allowed companies like Kudla provide different types of food choices. Kudla before the contract catering is decided with local farmers for organic products. The market for organic and gourmet foods in the United States has deteriorated heaven. People need to show more and more cooking healthy cooking than ever before. With this kind of increase can Kudla market began to promote and market their products Organic Consumers. As organizations continue to gain popularity among consumers continue to increase sales potential.

To ensure that its decision will be the best course for Kudla, the company needs to do research to provide an environment for customers to test their products and get feedback. A method that could use Kudla is allowing consumers to try organic products free of charge provide samples. This may give Kudla opportunity to showcase new products and services to gain greater customer loyalty. Customer loyalty is what makes a company succeed when the customers are happy to become the product and service. Kudla will decide what Food and recipes theme will be the main attraction. How Kudla can determine its most popular products is to use this method to track inventory items that are purchased most often and others. Depending on what customers buy, using track items in your inventory you tell which products are doing well and those who are not with this Kudlers information is able to determine what topics to include in its menu to attract customers.

How Kudla can determine its price is to know the community, competition, cost of implementation, employees and prepare meals. Unfortunately, the quality of the product Kudla provides food prices will be higher than their competitors, but if Kudla can appeal to customers on the high quality and began to build a loyal customer so they will pay the price because the high quality. To be competitive in the market Kudla must be aware of competition and the items and prices of their products and services. One effective strategies Kudla is the emphasis on customer needs, these needs are satisfied by providing an open menu with possible adjustments based on customer requests. Kudla is no menu competitive on the market because they meet specific needs of each client and the willingness to change their menu keeps customers happy and return for future services. As part of the advertising strategy of Kudla they need to focus on the aspect of customer satisfaction and openness to meet and exceed the demands received from customers.

The promotion is the key to start a new business and legal decisions must be made to succeed. Promote communication of messages to customers and potential customers. Kudla was already a customer of customers due to their existing business, they willcost little or no money to advertise them. Using Existing Customers Kudla will be able to get the word they have started their catering company. When customers are satisfied with a service or product that are not only back, but started to recommend your services to friends or anyone is in contact with. Explore the needs of potential customers and adding this message to attract key companies from advertising. Promotion of specific forms Kudla need to use newspapers, store flyers, direct mail to existing customers loyal, and advertising on the intercom to each store. Kudla technology allow more efficient, reduce costs and manpower. Currently Kudla use technology to its full potential, but as business starts to rise it will be important that the business grew and customers is becoming more of a manageable size. Organic farmers are combine well with the food service due to a growing interest in organic foods.

As Kudla continue to grow, we must we recall the most important thing is to keep customer satisfaction and meet their needs. As the business grows, you need to upgrade technology and to reduce labor costs to become more efficient. Kudla can also use your existing customer base to advertise their products and customers continue love the service offered to existing customers to recommend your services to friends and so on. Marketing is essential for success, research and planning must do to know what course to take. After the phase of implementation Kudla can read and look back to see what the results were obtained and the process has been more beneficial to society in general.

References

Kerin, RA, Hartley, SW, Berkowitz, EN, Rudelius, W. (2006) Marketing. [University
Phoenix Custom Edition e-Text]. New York: The McGraw-Hill Companies.
Kudla Intranet. (2005). July 5, 2008, from
https: / / ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/KudlerHome002.htm
Gomez-Mejia, LR and Balkin, DB (2002) Management [University of Phoenix
Custom Edition e-text] New York: The McGraw-Hill Companies

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