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The difference between public relations and marketing

The difference between public relations and marketing

By Darrell L. Browning

Many people confuse marketing and public relations, however, are two very different things. The marketing products or services related to a particular group or audience. This allows to adapt approaches and makes them easier to measure results.

Public relations is building and maintaining relationships - truthful, honest connections between internal stakeholders and external organization. The Public relations should give your business. Public relations and marketing communications are managed. In BrowningLaFrankie described public relations like art to identify, establish and maintain mutually beneficial relationships with the media, community, customers, employees and others.

Ironically, public relations suffer from their own public relations image.

Although public relations professionals are often regarded as mere organizers Hall, Public Relations can - and should - play a central role in any organization. Public relations should not only be regarded as a tool for promoting good company things - terrible things happen too. The key is honesty.

The image of your company must derive from reality. From that to develop powerful messages that resonate with all audiences. In the information age of today, organizations must recognize the public relations team should be direction - and not just relegated to a plan to cut the ribbon, write a press release or respond to a crisis when they have not been in the conference room.

Public relations professionals should also serve as opinion leaders when it comes to communication business - to help identify, develop and exploit strategic messages. Ideally, public relations professionals to mediate between your company and those with an interest in your organization.

Tragically, many companies have an ax to the personal relationships public when there are budget problems. Big mistake. Studies have repeatedly shown that successful companies are preparing to leave economic crisis and public relations are an integral part of this process. A recommended better communication between the leaders of society relations public and staff - will do - win the support of the leadership team.

For more information, see http://www.browninglafrankie.com.

© BrowningLaFrankie 2009

About the Author

Darrell L. Browning is a principal founder of BrowningLaFrankie LLC, a Philadelphia-area based company specializing in helping companies manage crises, train leaders in media and presentation skills in addition to facilitating strategic change through leadership development and organizational development workshops. Browning is the trainer-of-choice at The Wharton School MBA Program at the University of Pennsylvania in crisis communications, media training and business writing. A journalist by profession, Browning has more than 20 years of media experience with CBS-Radio, daily newspapers and national magazines. He holds degrees in Journalism and Social Sciences from The Ohio State University. For more information see http://www.browninglafrankie.com.

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