Archive for December, 2009

marketing people

WIIFM factor: a powerful approach to the marketing people with disabilities

A common mistake among service providers spend 90% of their time output to talk about themselves or about social causes, rather than what they can make a difference for their employers. Consider this area:

"We are an organization that assists people with disabilities related to employment. We sincerely believe that disability should never be an obstacle in obtaining a significant work. We are looking for industries involved in this cause. "

Informative? Sure. But will draw the attention of a potential employer? Probably not.

One of the basic concepts of marketing is to make up your target audience. This factor, called WIIFM or What's In It For Me factor. More about you and your organization, employers want to know how you can benefit from its results. Would you give them what they were looking for? Does your initiative, what to do? Can you help solve a problem? What is the value you can offer? if we do not discuss these things, their employers, May say their time with you not use productively.

Consider:

The Institute for Community and the Boston College Center for Work and Family, held focus group discussions to learn what makes employers to knowingly hire persons with disabilities. Three major categories surface and two types of tangible benefits included in the company.

The earliest gains were directly related to objectives the company (eg, hiring people with disabilities organization meets the requirements of staffing vacancies). While the benefits, there was indirect linked to business objectives (eg employment of people with disabilities, the benefits long-term viability of the company and profitability by improving the image and show a commitment to the community).

Social Responsibility Enterprises was the third category, employers who hire persons with disabilities because it is "what to do." But these three reasons, this seemed the least powerful in the movement of senior management. In fact, the leader, with "It's the right thing to do, he can send a message to an employer which currently do things wrong!

What is a strategy WIIFM concrete can be used when marketing people with disabilities? Businesses understand the advantages and markets, so let's start there.

Consider the following example:

What is for you? A significant market share in consumer purchasing power and market influence.

• People Disabilities (PWD) constitute over 19% of the population in general! This does not even take into account their families. Across the country, exceeding the second group minority of large (Hispanics) of 5%. When you ignore the disabled, ignoring a potential market is enormous!

• This part of the population has the spending power! Here are the facts: 73% of people with disabilities are heads of households, 53% of their own households, and 48% are the main buyers. Combined with more than 200 billion dollars in discretionary spending?

• The hiring of persons with disabilities is reflected in the positive influence of the market. Doctors or people with disabilities decisions on services or products based on how businesses adapt to family members. If they know that you hire Disability, which has 19% of the population, at least you are looking to please!

And the other 79% of the population? A recent survey showed that 92% of the population in general for companies to hire people disabilities, 87% prefer to do business with them!

And if that is not large enough, consider this: there is a word off the presence of the disease in the disability community with products and services are most common among individuals. Once someone sees the value of services, marketing is like three more!

To become the supplier of choice may be related to business results is positive. Disabled people have significant capacity to affect the results of a company. His approach is very important. Looking factor WIIFM when working with their employers, it is likely to reduce the bureaucracy that traditionally would have to pass. In addition, you are better equipped which saves a significant amount of time and energy.

About the Author

Lisa Jordan is a disability and workforce development expert. Lisa uses her keen ability to identify challenges and develop solutions so that workforce development professionals can increase their comfort level, productivity and effectiveness when working with a diverse clientele. Download Lisa’s Special Report on 5 Easy Disability Tips to Immediately Increase Agency Accessibility by visiting http://www.human-solutions.net

To what extent do people pay for marketing? What are the positions pay more?

I study Business / Marketing / Advertising college and wanted to know what positions in this area pay better? I do not know.

Clearly, a position in management. However, for immediate return, look at marketing as a core in a consultancy. Consultants tend to pay more for school. Search salary.com get some approaches that must be paid. Good luck!

MLM: Do Most People Fail?

marketing personal training

What To Look For As A Personal Training Client

It can be difficult to find a qualified personal trainer, especially in large, competitive markets. While you may ask for recommendations from friends or search local advertisements, it may still be hard to determine his or her credentials. As a personal training client, finding a good personal trainer is a wise investment when working towards a healthy lifestyle, but no one wants to waste their hard earned dollars. In order to find a personal trainer who best suits your requirements, there are a few things you can do:

Check their education and certification. A quality personal trainer should hold a Master of Science Degree in Exercise Physiology or Kinesiology and/or possess certification from a well-recognized body, such as the American College of Sports Medicine (ACSM), the American Council on Exercise (ACE), the National Academy of Sports Medicine (NASM) or the National Strength and Conditioning Association (NSCA). An advanced degree indicates that the personal trainer is capable of taking initiative to develop programs and understand methods of research and investigation. Through certification, the personal trainer shows that he or she is keeping current with trends in the fitness industry. They will also have met the necessary safety and efficiency standards.

Give them a trial run. Your personal trainer should pay close attention to your movements, correct your errors, maintain safety and watch for the signs of overexertion. A qualified personal trainer will also scan the gym or workout area for any external dangers, in order to prevent you from experiencing any undue harm while training.

Determine their programming ability. Programming may consist of cardiovascular endurance, weight control, strength training, flexibility and sports specificity (coordination, speed, and skill acquisition). A good personal trainer should adjusts the combination according to your daily life activities, goals and needs.

Ensure that they understand evaluation. If necessary, a personal trainer may recommend an evaluation of your current fitness statistics. These details may include aerobic capacity or maximum oxygen uptake, body composition, posture, blood pressure, and more. By understanding your capabilities, your personal trainer is able to better understand your needs and help you achieve your goals. An evaluation may further provide an estimate as to how long it will take to reach those goals. A quality personal trainer recognizes risk factors, signs and symptoms that could result in a medical recommendation.

Watch for signs of effective communication. If your personal trainer fails to pay attention to your wants and needs, you may not achieve the results you are working so hard towards. Lack of communication may also cause you to misunderstand a technique or exercise, opening the door to a potential injury. Your personal trainer should motivate you using positive reinforcement and refrain from ever making you feel inadequate or incompetent. However, poor communication skills should be confused with a personal trainer who uses discipline to keep you on track.

Research prior experience. A personal trainer with experience will deliver results in an effective and friendly manner. While there is no sure way to identify an appropriate level of experience, a good personal trainer will have little trouble making you feel welcome, energized, and confident. A personal client who has not been working in the field for very long may have picked up the routines so quickly that you still receive the attention and results you are seeking. If you have a question that he or she can't answer, an honest personal trainer will admit to it and steer you in the right direction - or find the answer for you by contacting a more experienced personal trainer.

About the Author

Nitin Chhoda has a blog on
personal trainer marketing and physical therapy marketing
at http://www.nitin360.com and his
physical therapy private practice marketing system
is available with a money-back guarantee at http://www.therapynewsletter.com

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