Archive for November, 2009

marketing 14th edition

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How To Watch a (Stock Market) Bottom

Recently, Lisa and I were waiting to be seated at a Kittery, Maine restaurant. The hostess stood to our left; we sat waiting. I avoided looking in her direction until Lisa said, "I like those jeans." Well, we both acknowledged the jeans and the genes. I said to Lisa, "Now that's a bottom to notice."

Stock market bottoms have some common technical curves that arouse investors. Unfortunately, what the investor sees often distracts them from what matters.

On Tuesday,February 27, 2007 stock market watchers awakened to a surprise. On Monday night, stocks looked just O. K. However, there were some signs of concern within the shadows of a "Goldilocks" economy. Here is what happened.

For a number of weeks prior to February 27th, markets bounced up and down on news. Neither upward moves in the market nor downward moves were driven by much conviction. Usually, this rings bells for a few market observers.

"No fixed time can be set for the readjustment of values which always follows an era of extravagant expansion," writes Cuthbert Mills in his article, "Recent Movements of the Stock Market". [The North American review. / Volume 146, Issue 374, January 1888] (You knew it was old when reading the name "Cuthbert.) Mr. Mills marks ages of extravagance from 1807 to 1887 when the U.S. headcount was 60 million.

Market bottoms or corrections have distinct patterns. Past predicts the future, the present mimics the past, and extravagance is an attribute of any long-term bull market. Cycles repeat, excesses get squeezed, and progress continues.

Market corrections do have inherent and intrinsic patterns. Some market observers look for new paradigms to assuage the investor. Despite those assertions, markets function axiomatically: "Irrational exuberance" gets trumped by rational commitments.

At 4PM Monday February 26th, markets grabbed "irrational exuberance" by the throat and squeezed 546.20 points (4.3 percent or $632 billion)from the Dow Jones Industrial Average. At 4:30, the Dow ticked-off investors by 416 points.

Global markets rang dissonant bells as bears chased investors from London to Tokyo. Goldilocks met the wolf and the bear on 15 Huang Pu Road in Shanghai. The wolf and bear gorged 9 percent of Chinese stock value, where this market correction started.

In 1986, brokers celebrated every trading week with catered celebrations. My brokerage firm manager said, "Watch out; with every party there's a hang-over." October 19, 1987 proved his point.

Just the same, markets historically have recovered. Here are a few indicators when the bottom is near or at hand.

*
Prior bull market leaders build bases (usually during a 7 week time-frame)
*
New market leadership emerges (i.e. new asset class leadership)
*
Closing trading volume reflects buyers accumulating stocks (always institutions)
*
Trading volume on days when buyers sell stocks is lower than the days when buyers accumulate (institutions committed)

"You want to stay in phase with what the market is actually doing, not what you hope it will do or what other people think it should do," Investors Business Daily founder William O'Neil wrote in "The Successful Investor" (McGraw-Hill; 1 edition, September 1, 2003. Implement asset allocation models to participate when asset classes move makes you a historical (not hysterical) investor.

Take a long-term view. Further, recognize that diversification matters within and outside the market. Do you own a home? Take care of it as an investment asset. Are you able to add investment property to your portfolio? Search it wisely. Is there a private business worthy of your investment dollars? Read the business plan...investigate the principals...find their competition.

Don't chase bottoms (of any sort). Too often investors step into the path of a marauding bear market whether the stock market or the real estate market.

Wish I could remember the source of this story: Baron von Rothschild had a clerk running back and forth reporting stock market moves. Markets collapsed...the clerk kept saying, "It's worse...when do we buy?" Rothschild calmly replied, "When the blood is spilling on the streets."

Don't celebrate, or as I tell my children sometimes, "Don't get cocky." Greed breeds stock market tops, and fear instigates stock market bottoms. Casual indifference does not a market-bottom make. Pale, anemic looking investors, licking investment wounds provide graphic evidence of a market bottom.

Today, the Dow Jones Industrial Average trades at 1215; the first close above Dow 6000 was October 14th, 1996 (it took 112 years to get to that level). A 10% correction (standard and expected) equals 600 points. At 1215, a ten percent correction is 1,215 points. If it happens in a day or a week, imagine the panic, and then watch for bottoms.

Whatever choices you make, seek a long-horizon. Warren Buffett purchased his first stock at 11 years old. He bought at $37 and sold at $40 only to observe the stock climb 163 points to $200. He attributes his long-term views to this experience.

Buffett did not limit investments to stocks (and he still doesn't). When a teenager, he earned $1200 from his paper route, bought farmland, and leased it to farmers.

Too many for too long find the stock market their treasure chest . Seek opportunities across the scope of investable assets. Remember to research the market, buy at the right time, and for the correct reasons.

And watch those bottoms (market ones, that is),

About the Author

Echievements is a self-improvement article library. Go here to read the articles cited in this article. Ray Randall, is a registered investment advisor.

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marketing international

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Marketing Internalized

Are you a market-driven company, or a sales-kinda firm? Hang on. You are probably thinking, isn’t it the same thing? Aren’t every business’ marketing effort driven by our need to have an increase in our sales and profits?

Mind you, these two are very different indeed. Sales driven companies are often the conventional way of going about your business – driven by sales and unfortunately, every marketing campaign (hence, the sales agents too) can’t help but talk about the products and services all the time without really listening to what the target clients need.

Often, these sales driven companies work according to a particular format: generate leads, get a bigger piece of the market share, and get quick results, minus the overspending. It is no surprise therefore to see many of these types rely heavily on marketing campaigns that focus too much on what can be fast and easy to achieve the expected ROIs.

If you have this kind of attitude towards your business, maybe now is the right time to do some changes. Such old-fashioned thinking can be an obstacle for you to reach long-term success, which is a bad thing really if you want to stay in the commercial industry for a very long time indeed.

A marketing driven firm on the other hand, is basically looking at the long-term success. Hence, they often get what they want because when they create their marketing campaigns especially if it is a commercial color printing ad, they tend to develop premium quality products and services that they know will last for a very long time. They often have superior levels of capabilities in many areas that can help them score with their target customers.

Market driven firms are not too much into customer satisfaction anymore, but more of customer delight. It is a total package put altogether.They can provide total customer satisfaction, provide the best customer experience, hence they get an increased opportunity for their customers to remember them, as well as offer something of value that the clients would appreciate for a very long time.

Customer delight therefore is the bottom line with every market driven company. Concentration on the needs of the clients is the utmost importance. Understanding the needs of your target clients and making sure that they are met makes your business more valuable and worthwhile for every buyer that gets your products or avails of your service.

So are you still a sales-driven company? If you are, then a change would do you a world of good. It might just be the ‘thing’ you need to be successful for more years than you could ever imagine.

Get to know more information about internal marketing through a professional commercial color printing company.

About the Author

A writer...an observer...continuously fascinated with the developments in printing technologies which greatly help the advertising and marketing of small to medium businesses.

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