2009 May | Affiliate Marketing Launchpad

Archive for May, 2009

creative marketing tools for coaches

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	Creative Marketing Tools for Coaches

Coaching Weapons of Mass Distribution

McDonalds isn’t a place I find myself in very often. We prefer to eat in a restaurant where the menu isn’t on the roof. But pressed for time, a ravenous two year old in tow and rush hour just starting, it seemed like a good idea…

So there we are standing in line, wondering what we’ll have, squinting to read the options from the back of the queue, and it struck me. Is this really an efficient way of running a business, or not?

In my role as a Practice Building Coach, I teach an invisible secret weapon strategy that adds profits to any practice, makes business easier for the owner, adds massive value for the client, stimulates creativity and allows you to capture the sales that you’d otherwise have missed.

The magic bullet [though there isn’t one] is the Conveyor Belt analogy – to firstly have in place a funnel at the front which draws prospects to you. This is sometimes called an “ethical lure” – a free report, an e-book, a 5 part e-course, some kind of information in exchange for the customer’s contact details. This is also known as “front end acquisition”, acquiring new leads at the front end of the conveyor belt.

Every good Coaching or Therapist website should have some kind of free information available in exchange for the prospect’s email address, thus building a list of interested possible clients.

Think back to McDonalds. Just how do they get people in the door in the first place? Apart from high visibility in the main street, and the occasional TV advert, just how do they “get you”? We had no plans to go there till we spotted the familiar red and yellow signage [and aren’t they all the same colour? The colour Red stimulates appetite. Think red light district. Red for danger…]

Or is it the case that they have such a strong brand awareness that they don’t need to promote themselves?

And what else could they be doing while we stand in the obligatory line? Wasted opportunity # 1. What about screens on the walls with offers, or adverts, or club memberships? A child’s entertainer, close up magician, or a customer services rep at least. Seems like a missed opportunity to have us all just stand there like patient cattle…

What then happens is the client is offered the chance to “upgrade” and actually make a small purchase. In internet marketing you often get what’s called an OTO [one time offer], a screen that will literally only appear one time and if you don’t take it you lose it. This is a real moment of truth in the business ladder as the prospect becomes a paying client, albeit with only a small purchase. But it demonstrates trust and starts the buying cycle.

The aim of the game is to have that client now move along the conveyor, purchasing bigger and more expensive products and services as they continue their client relationship with that company. This is what’s termed as “the upsell”. Think what Amazon does – as you browse books, they let you know that “buyers of this book have also bought…” at the bottom of the page.

So in McDonalds, we pick our meals and we’re asked if we want to “go large”, thus adding an upsell to the offer, giving the customer added value and increasing their profits in one fell swoop.

Now we’re in the backend – where all the money is – the client will come back and buy more, and more often, because now they know you, like you and trust you.

And when you get the Amazon book in the mail, guess what’s included in the box? More offers for other products and services that they think you might be interested in. Amazon really have it sewn up because now they’ll even buy your used books back off you, so they can resell them at second hand prices. A tight business model!

Does it work? Think how quickly Amazon has grown into a household name.

And once they have you on their books, you will get followed up with offers, discount vouchers and updates, just to keep them in the front of your mind so that next time you want one of those products, you’ll naturally go to them.

But what about McDonalds? Wasted opportunity #2. Have they ever contacted you after you’ve been in? Not me. At no point do they capture my name, email or postal address. Can they really rely on the fact that because we bought once, we’ll always come back? That’s a dangerous assumption…

So what does this mean to you? Well, if you run your own business as a Coach or Therapist, you need to have front end acquisition tools in place to capture prospects. They should then be offered a small purchase decision to convert them into paying clients.

And once they are on your books, I recommend you regularly follow up with a series of valuable information, offers, updates and helpful material. That builds loyalty and converts more prospects into paying clients who’ll partake of your main product/service/treatment.

Another thing about MacDonald, and maybe you can tell me because I don’t know. Why don’t they do home delivery? Wasted opportunity #3. OK, there’s drive through, but think how many people would call a phone number and get a Big Mac and fries delivered to their door on a Friday night. Surely they’ve looked into that as an add-on.

Far be it for me to go up against the big boys, but I’m seeing gaps here. Gaps that any good Coach or Therapist should fill and exploit in their professional practice.

Action Steps For You:

1. What front end free information will you offer to get prospects?

2. What small product or service will come next in your conveyor belt?

3. How can you make sure you capture their contact details?

4. What will your follow up message look like?

Now I’m off to play with my free Shrek toy…

About the Author

Jonathan Clark is a 6 figure Mentor Coach who helps Therapists and Coaches to make their annual income their quarterly income. For more startling truths about the industry visit www.CoachTherapist.com

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marketing solomon 5th

marketing solomon 5th

The Two Jerusalems

According to the Tanakh, there were two locations called Jerusalem, one inhabited by the Amorites (Joshua 10:5), and the other inhabited by the Jebusites (Joshua 15:63; Judges 1:21). One in the mountains (Joshua 10:6) and the other surrounded by mountains (Psalm 125:2; Nehemiah 8:15). One the Children of Israel conquered when they entered the land of Israel (Judges 1:8) and the other was took by King David some 300 years later (2 Samuel 5:7; 1 Chronicles 11:5). One in the mount of Ephraim (Genesis 33:18; Genesis 14:18; Joshua 18:1; Judges 4:5;) and the other just north of Rimmon which is in the southern part of Judah (and the inheritance of Simeon- Joshua 19:7-8) (Zechariah 14:10; Joshua 15:21-32). Therefore, reasonably two questions come to mind: Which one is the modern city Jerusalem that we all know? And where is the other Jerusalem?

Modern Jerusalem's name is well known to mean Salem that was the place of King Melechzedek, and was written to be in the mountain of Ephraim. Jerusalem is located in some of the highest mountains in the region (on the top, not surrounded by mountains) and is also just next to Bethel. The mountains from the site of Shechem, Bethel, and modern Jerusalem are all on the same mountain range that streach from Shimron north to Har Hebron south. Just considering the geographic clues I would conclude that Modern Jerusalem is the Jerusalem of King Adoni-zedek the Amorite that Joshua fought against and chased to Makkedah (also not far from modern Jerusalem).

However, if this is the Amorite Jerusalem then where is the Jebusite one? It was this Jerusalem that David came to and took a fortress that was built there on mount Zion. And this place he set up his own tabernacle to place the Ark within the citadel. This place was a House of Yahweh and the city of David fortified by Solomon and other kings of Judah (2 Samuel 5:9; 2 Chronicles 8:11; 1 Kings 9:24; 1 Kings 11:27; 2 Chronicles 32:5), but wasn't the Temple built by Solomon on Mount Moriah (2 Chronicles 3:1). Today there is only one place that has been found and proven to be a House of Yahweh in Israel.

Tel Arad (Hebrew: תל ערד‎) (not to be confused with biblical Arad) is located west of the Dead Sea, about 10km west of modern Arad in an area surrounded by mountain ridges which is known as the Arad Becken. The Arad area is north of the old and modern place of Mizpe Rimmon The site is divided into a lower city and an upper hill which holds the only ever discovered 'House of Yahweh' in the land of Israel.

The House of Yahweh upon the hill of Tel Arad even after over 40 years has sparked a number of questions with many trying to understand why the site has a sanctuary, holy of holies that were built in time of the two greatest kings of Judah. Why does it have records of well known priestly families, and countless amounts of offerings and pottery from the time of its establishment in King David's time to the Roman and Islamic Empires. One conclusion many are beginning to come to is that this is the tabernacle of David (1 Chronicles 6:32; Isaiah 16:5; Amos 9:11), the hill of Zion, and area of the Jerusalem of the Jebusites. And although it might seem unbelievable the evidence behind the theory is beginning to have allot of weight.

In the 11th century BCE (the time of Samuel, Saul and David), initially the upper hill was an unwalled piece of land cut off as an official or sacred domain, and then later as a garrison-town known as 'The Citadel'.

The citadel and sanctuary were constructed in the time of King David and Solomon. Artifacts found within the sanctuary of the citadel mostly spoke concerning offerings of oil, wine, wheat, and etc. brought to there by numerous people from not just David and Solomon's time but throughout the reign of the kings of Judah til the kingdoms fall to Babylon. However, in the Persian, Maccabean, Roman, and early Mohammadean eras locals continued to transport these items to the sacred precinct of the upper hill. Markers of this ancient Israelite service remain til this day from broken pottery litered upon the entire site.

During the reign of the kings of Judah the citadel was periodically refortified, remodeled and rebuilt upon one another a number of times, until ultimately it was destroyed between 597 BCE and 577 BCE whilst Jerusalem was under siege from the Babylonian Nebuchadnezzar. Among the most fascinating artifacts unearthed from this time are ostraca from the mid-7th century BCE that refered to this citadel as the House of Yahweh.

Habitation of Tel Arad and the upper citadel did not end with the Babylonians. In fact, during the Persian period (5th - 4th centuries BCE) almost a hundred ostracon and pottery were written in Aramaic and were mostly accounts of locals that brought oil, wine, wheat, and etc to the upper hill.

Thus, several citadels were built upon one another and existed in the Hellenistic and Roman periods. Herod even reconstructed the lower city for the purpose of making bread.

The Jewish historian Flavius Josephus in the first century wrote an almost perfect geographic description that fits Tel Arad and also gave a matching explaination of why the citadel dealt with so much food and supplies in pottery. As stated in the 'Wars of the Jews' 5:1: ".. The city was built upon two hills which are opposite to one another, and have a valley to divide them asunder; at which valley the corresponding rows of houses on both hills end. Of these hills, that which contains the upper city is much higher, and in length more direct. Accordingly, it was called the "Citadel," by king David; he was the father of that Solomon who built this temple at the first; but it is by us called the "Upper Market-place." But the other hill, which was called "Acra," and sustains the lower city, is of the shape of a moon when she is horned; over-against this was a third hill, but naturally lower than Acra, and parted formerly from the other by a broad valley."

The site lasted til the Romans destroyed Jerusalem and completely expelled the 'circumcised' in 135 AD.

Archaeology has already substanciated that Tel Arad existed and was inhabited at the time that Josephus would have wrote this. However, this description of the citadel of David could only be on mount Zion and only in Jerusalem. Yet, one fact that is rarely spoken of directly in the Tanakh is that there were two Jerusalems.

With such clear cut differences between the two Jerusalems the possibility that the House of Yahweh at 'Tel Arad' is the Citadel of David, the Arad Becken is the Jerusalem surrounded by mountains, and not too far north from Mizpe Rimmon does not stray too far from logic. Nevertheless, time will tell whether clear proof will come to the light on the issue.

For more developments on this I suggest you search 'House of Yahweh' or 'Tel Arad' on Wikipedia and read these two pages Citadel History, Zion Search from people presently on the site.

About the Author

Yisrael Today News Team keeps track of current events within Israel and internation issues that effect the global Israelite community. For more visit Yisrael Today News under the TCOP website and please make a contribution to our efforts.