Archive for February, 2008
your marketing sucks
your marketing sucks
The Job Market Sucks so What Does a College Student Do?
I have been in the professional field for 15 years now. I am in an industry that is dying day by day. The sad thing is that it does not matter that I have a BA or an MBA because I have been in the same field for so long I am typecast as an individual that has not other skills.
A general degree in Management or Business is no longer the path to success or wealth. You need to be more specialized. Right now what employers need are scientists, engineers, programmers, medical personnel, law and CPAs.
These fields will yield the best results for future income and job security. With the globalization of our economic markets these fields will continue to grow because leaders are needed to continue to solve problems that we are facing as a country and as a world.
Financial opportunities are limited right now and you must be able to adapt to the changing world. I would suggest that you get on community chat rooms and start gaining for the experience of those who have been in this market for sometime. Learn from the mistakes of others so that you do not fall into the same trap.
104jobz.com is a great recourse that may help you find professionals who can help guide you down a prosperous path. Keep in mind that you need to do a lot of research, do something that you love and are passionate about and you cannot go wrong. 104jobz.com can help you find the right opportunities for your future.
About the Author
Our story at 104Inc is simple: We like to help others. Imagine a team that consists of family and friends who all have the same passion in life. Imagine a group of individuals who sacrifice so much everyday in-order to attain their goal and one day live their dream. Now, imagine the amount of effort, motivation and discipline it takes for ordinary people like us having a burning desire to accomplish something extraordinary. Here at http://www.104Inc.com, we have the opportunity to do all of that. We have, the aspiration, the zeal and the motivation to help others in areas where they are less fortunate, including our own family and friends.
It's Simple. It's 104Inc Approved.
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Your Marketing Sucks |
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"37 Best List Building Secrets exposed" - How To Suck In Subscribers And Explode Your Opt-In Lists Without Breaking The Bank! |
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Squeeze Page Profits - Discover How To Craft Your Own Winning Opt-in Squeeze Page That Suck Subscribers Day in, Day Out! |
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Your Marketing Sucks. by Mark Stevens |  |
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Your Marketing Sucks. | |
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Your Marketing Sucks | |
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marketing core
Thanks for visiting affiliatemarketinglaunchpad!
We hope you will find the marketing core information that you are looking for.
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We"ve included some information on each page for your reading.
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A Sick Company Needs to Concentrate on its Core Competence
The surgeon operates only one patient at a time. Similarly, a sick company needs to concentrate on its core competence.
During the turnaround phase when the company is on the brink of bankruptcy, there are time and resource constraints. The company needs to concentrate all its resources on doing a few major things right.
You should have a laser-sharp focus just as a surgeon focuses on only one operative field during surgery. If you are a patient, you will not allow your surgeon to operate on you and another patient simultaneously.
Similarly, an ailing company needs to concentrate only on its core competence and try to rid itself of activities that do not help the bottom-line targets as well as those that do not immediately improve its cash flow. Under such critical circumstances, you can even succeed at far lower cost by ensuring that you do a better job with the businesses and skills you already have.
In order to release resources for its core business, the ailing company has to divest any unprofitable or non-related businesses. Quite often, in their bid to bolster sales performance, troubled companies clinch lots of sales contracts with thin profit margin. This tantamount to buying sales and they often turned into subsequent financial losses. Such a scenario is equivalent to having a lot of sizzle but no steak.
It is better to amputate all loss-making ventures and unprofitable sales whenever possible. According to the standard surgical procedure if there is pus, get it removed.
In fact, the famous Chinese military strategist Sun Tzu believed in the principle of concentration in fighting a war. He said: "The strength of an army does not depend on large forces. Do not advance relying on sheer numbers. Rather, one must concentrate one's forces and anticipate correctly the movement of the enemy in order to capture him."
To compete in the global market, it is important to narrow your focus to a specific segment, Olivetti has lost its competitiveness as its product lines proliferate from typewriters to computers. When the market is 58 million people in Italy, a broad line is all right. But when Olivetti went global it could not compete.
Hyundai, S Korea a major conglomerate also lost focus in the quest for expansion. It is involved in all kinds of businesses ranging from chemicals, ship-building, engineering, automotive, pharmaceutical, etc. As a result it confuses the minds of the customers. When the financial crisis hit S Korea in 1997, Hyundai was one of the first chaebols to fall apart. Marketing will need to be focusing on specific niches for the riches are usually found in niches.
The soft drink giant Coca-Cola tried to venture into the bottled water market in Europe with the launch of 'pure'water Dasani. News broke out that the Coca-Cola's treated tap water contains cancer-causing chemical and it had to withdraw the Dasani from the market, creating a lot of bad taste. Although Coke drinks and 'pure' water are in the soft drinks category, the technology and know-how can be quite different. Coca-Cola should have stayed with the 'real thing', its core competence.
Remember to have laser sharp focus. The laser is actually a weak source of energy. A laser takes a few watts of energy and focuses them in a coherent stream of light. A few watts of energy are not useful. However, laser is able to drill through diamond, the hardest rock and eradicate cancer cells as well for lasik treatment. Similarly, companies with laser sharp focus can dominate a market. When a company is not focused, its limited energy gets dissipated over too many products or markets.
About the Author
Dr Mike Teng (DBA, MBA, BEng) is the author of best-selling book, "Corporate Turnaround: Nursing a Sick Company back to Health." He is known as the "Turnaround CEO in Asia" by the media.Check out the Corporate Turnaround ebooks and video at www.CorporateTurnAroundExpert.com
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